Hey hey, I am Bettina Herz. A Senior Art Director and Graphic Designer based in Munich, Germany. In my work, I give great importance to the interplay between design and concept. For me, this means loving all the details as well as the big picture. Design is key in my life. To themes, emotions and, above all, new things. As a senior art director the border between work and life is rather a gradient. I use design and other expression formats such as photography, typography and conceptual design wherever possible. Especially to connect with people and presenting them with information that might make a difference in their life. About gender, sexuality, sustainability and everything that still divides to many of us. 

Hey hey, I am Bettina Herz.

A Senior Art Director and Graphic Designer based in Munich, Germany. In my work, I give great importance to the interplay between design and concept. For me, this means loving all the details as well as the big picture. Design is key in my life. To themes, emotions and, above all, new things. As a senior art director the borders between work and life are blurry. I use design and other expression formats such as photography, typography and conceptual design wherever possible. Especially to connect people with people but also with crucial information who might make a difference in their and our life. Gender, sexuality, sustainability and everything that still divides too many.   

work

work